Thursday, September 27, 2007

Deep Thoughts...Brought to You by, The 1950s!, Pt.3

Welcome to Thursday's edition of more weird '50s advertisements! Like this one for margarine in a bag! Mmm-mmm.



Actually, the ad is for "Pliofilm," a genius edition of plastic wrap. That stuff was big in the '50s too. Like, remember the time when Dow Industries melted the stuff down to make Napalm bombs--a trip down memory lane, isn't it? The good old days...

But this one is my true favorite, the honest to goodness best ad of the week:



Holy shit, women can gain a zillion "carefree" hours?! I need to get a Combomatic, people! That's like, a whole extra lifetime! A lifetime! What is the sales transaction like?

Customer: "What about this Combomatic?"

Sales guy: "Oh, you gotta see this thing--you gain a zillion carefree hours for yourself. That's how much time this baby will save you.

Customer: "Oh, my!"

Sales guy: "Forget the afterlife, I'm giving you a whole extra lifetime, see!"

Customer: "Oh, my! I think I'll take it!"

Wednesday, September 26, 2007

Deep Thoughts...Brought to You by, The 1950s!, Pt.2

Welcome to Part 2 of this week's show of 1950s product/public service advertisements! Those buttered peas were hard to beat, but I think the glee these women feel as a result of dishwashing detergent really takes things to the limit. Notice also how they are in the shape of Barbie. What kind of protein bars did they market then? How does one become the shape of a svelte hourglass on a diet of fried steak and eggs?

Look how happy her husband is as he looks in on her polishing every metallic kitchen item. My, and how pretty she is in that reflection! (Mr. Jones is a touch envious, I think.)






Her girlfriend down the block is equally delighted by shiny surfaces. (Though she seems rather dead-eyed, like a latent sense of boredom is lingering inside; you can almost see the next frame of this shot, when that smile drips from her face.)


Stay tuned! The best ads are on their way this week.

Monday, September 24, 2007

Open Submissions: Tribeca All Access


Fresh from Independent Film Week and the IFP Market and Conference in NYC, I am elated to report that Tribeca All Access as well as the Tribeca Film Festival were FREQUENTLY mentioned on various panels of boutique film house reps, agents, and execs as one of the premiere campuses in the country on which to find rising talent. Meaning, young execs hungry for great independent material and the "next big thing" are looking increasingly to TAA for outstanding scripts and projects to produce.

Today marks the first week of open submissions from all "under-represented" filmmakers to Tribeca All Access, a program sponsored by the Tribeca Film Institute & Tribeca Film Festival. And by "under-represented," they mean people of color, women, LGBT, the disabled... people who historically have had limited access to and representation in the film/entertainment industries. Here's the low-down:

WHAT WE DO

It’s a simple premise that has achieved great success in less than five years: provide unheralded and established filmmakers with unprecedented access to industry professionals, giving them the contacts and confidence they need to make their movies.

WHO COMES?

Tribeca All Access participants are filmmakers from traditionally under-represented communities with great stories and a desire to tell them. Industry representatives come from production, distribution and development companies, as well as agencies and law firms that have a passion for contributing diverse voices to the film industry.

For industry representatives, TAA is a place to meet exceptionally talented filmmakers, find new and exciting scripts covering a range of genres and budgets, and get a first look at new documentary works-in-progress.

WHAT HAPPENS?

Over the course of three days during the Tribeca Film Festival, selected filmmakers and invited industry representatives meet in pre-scheduled 30-minute meetings. Other activities include an orientation day, as well as dedicated workshops and panels. See what Tribeca All Access alumni are up to now.

We were working on getting Jonestown made when we participated in TAA, and it was really great to meet so many people in the industry who have the power to green-light ideas and help turn them into films. TAA is an important opportunity for novices and established documentarians, and I am still in contact with some of the people I met there years ago.

— Stanley Nelson, TAA ‘04 Alum

THE TRIBECA ALL ACCESS CREATIVE PROMISE AWARDS

In addition to facilitating over 500 meetings during the four days of the program, selected participants have their work reviewed by a jury of esteemed film professionals. Three juried Tribeca All Access Creative Promise Awards are presented at a dedicated awards ceremony. The 2006 awards had a cash value totaling $25,000 and our jury members included Dianne Houston, Ruben Santiago-Hudson, Alice Wu, John Trudell, and Sam Pollard, among others.



To find out more about TAA, its application process, deadlines, etc., click here. Good luck to all those who decide to apply!

Deep Thoughts...Brought to You by, The 1950s!



Filtering through our database of 1950s product and public service advertisements here at Mythic Pictures I came across this gem. I'll share more throughout the week.

If only life were so simple to dream of hot buttered peas!

Saturday, September 22, 2007

An Open Letter to Viggo Mortensen


Dear Viggo Mortensen:

I saw your latest film, Eastern Promises, tonight, and it inspired me to write this letter to you.

You're pretty bad ass. You literally bare it all and you kick ass. As my fellow cineastes Mike Anderson and Lisa Broad point out (read insightful review here), your bathhouse fight scene was very Jason Bourne-esque, but better. I knew you were a man of many talents upon discovering that you speak Danish, French, Spanish, Norwegian, Swedish, and Quenya, but you never cease to amaze. There is just something very impressive about a dude who speaks multiple languages, writes poems and paints, and can fend off two beefy Chenchen attackers in leather wearing nothing but marks of his sin (see tagline for the film). I definitely saw some nut-dangling karate kick action, and mind you, bathhouses, I hear, are slippery places.

Yes, I'm that kind of a moviegoer who don't care to distinguish the difference between you and the characters you play. It really doesn't matter. You and your characters kick ass. You are a perfect vehicle of David Cronenberg's corporeal obsession. Please keep making movies.

Sincerely,
Me

Monday, September 17, 2007

Get Your Trailer Fix Here: Juno

I'm only getting to today's new trailer from AOL Moviefone (ugh how is it so late already?!) so I'll be brief. Watch the trailer for Juno - a coming-of-age comedy starring newcomer Ellen Page (seen in Hard Candy and X-Men: The Last Stand) as Juno, a pregnant teenager trying to make the best of the situation. Michael Cera plays Bleeker, the father of her baby (kind of freaks me out, that thought), and Jason Bateman, his dad in Arrested Development, is the adopted father-to-be for Juno and Bleeker's unborn baby, and Jennifer Garner, his wife. I'm also very excited about Allison Janney and J.K. Simmons as Juno's parents - they are great television actors I'd like to see more of on the big screen.

While you're at it, check out the blog by director Jason Reitman (of Thank You For Smoking) and Fox Searchlight's user-generated initiative called "Inspired by Juno." SEARCHLab is something the studio set up as an open forum and a social network for aspiring filmmakers to network and showcase their works, and this is the first "challenge" to grace the pages of this community. Chosen works may be featured as part of upcoming Juno marketing campaign and featured as part of the SEARCHLab's short film collection. To submit your work, create a profile and make sure you include the following elements as part of your short:

• A teenager facing an adult problem
• One character over the age of 30
• The obligatory note-passing scene
• A favorite candy

I don't see any submissions just yet - not sure how Fox Searchlight is spreading word for this. Then again, the trailer literally just launched, and I'm also seeing some sort of a MySpace page for the movie, so maybe we'll hear more about this in the coming days.




Thursday, September 13, 2007

Support Indie Filmmaking






Rising star director, Barry Jenkins, a graduate of Florida State University's rather prestigious Film Production program is in the midst of shooting his first feature--and he needs your support! In the coming weeks and months Scarlett Cinema will profile Jenkins in greater detail, though suffice it to say for now that any donation you can make to the production will be appreciated, absolutely. You can even order a fancy Medicine for Melancholy t-shirt for fifteen bucks! (That's about 2-5 days of Starbuck's, depending on your caffeine addiction level.)

Check out the site here!

Tuesday, September 11, 2007

Don't Shoot'Em Up in Philly

An unintended follow up to my earlier post about New Line Cinema's Facebook Group - two local reporters in Philadelphia apologized for partaking in a promotion for Shoot'Em Up, which involved giving away a jacket riddled with bullet holes. Following the stunt, the reporters were publicly criticized for participating in a promotion that is, according to Philadelphia Daily News columnist Jill Porter, "inappropriate in a city besieged by gun deaths and on pace to record its highest murder total in a decade." Read more about it at Movie Marketing Madness and at PhillyMag.

Monday, September 10, 2007

2007 VMAs -- What in God's Name Happened???

I admit it's been a couple of years since I last sat down to watch MTV's Video Music Awards. But with so much hype surrounding certain highly anticipated performances this year, how could I not? Now, no one ever credited the VMAs with being a work of television genius. This was, after all, the show that gave us Howard Stern's derriere in all its jiggly glory. Yet, I couldn't help but be shocked at how terribly produced the entire affair was. I might even go so far as to credit the show with being one of the WORST produced television programs ever. (No, really. I mean it. EVER.) Here were some of the most memorably horrific (and horrifically memorable) moments:

1. Of course, the opening act. As everyone watched with bated breath, the lights came up, and Britney... went down. Down to another new low, that is. Bloated, bleary-eyed, unprepared, and clearly uncomfortable in the kind of skimpy outfit in which she once paraded around so easily, Ms. Spears disappointed viewers and critics yet again by delivering a half-heartedly lip-synched, bondage/stripper themed dance number to her underwhelming comeback single, "Gimme More." Just to give a bit more color on Britney's lackluster performance, mid-way through the number, it appeared as if she was so distracted by her own lack of awesomeness, she forgot to keep moving her lips and at least make it look like she was singing her own song. From the looks on the faces of Fifty Cent, P. Diddy, and Rihanna sitting in the audience, it looked like her peers in the entertainment industry were just as shocked (or bored) as the rest of us at how bad it all was. When the number was over, Britney could only sheepishly thank the live audience for their generously kind response and promptly skidaddled off the stage as fast as her stiletto-heeled boots cold carry her. Yeesh...

2. As if Britney's performance itself wasn't sad enough, Sarah Silverman hammered the nail into Ms. Spears' coffin with her typically acerbic humor. It was about as cringe-inducing as one would have expected... and then some. The fork-tongued comedienne absolutely killed as the host of this year's independent film Spirit Awards-- an event which is usually attended by folks who generally have nothing to lose by being the butt of Silverman's irreverent and often caustic jokes. (Hey, they're usually just honored that anyone even knows who they are.) But in a room filled with some of the biggest stars (and egos) in music television and Hollywood, Silverman's set-- which took jabs at nearly every icon in the industry from Paris Hilton (who was sitting in the audience) to Madonna (thankfully not sitting in the audience)-- did not go over well. Silverman suffered several dead air moments during which the audience merely chafed and squirmed.

3. Hampered by a series of missed cues, missed lines, non-existent introductions & transitions, and horrible sound production, it's tempting to surmise the show's logistics were devised while the producers were on crack. Nearly every presenter, whether it was a super-bronzed up Alicia Keys or a disoriented and shell-shocked Jennifer Hudson, either had difficulty knowing when to say their lines, had trouble reading the teleprompter, missed their cues altogether, or were misinformed as to what would happen next after their lines had been said. A few of the most glaring mistakes:

  • After Shia Leboef revealed the name of the newest Indiana Jones pic (Indiana Jones and the Kingdom of the Crystal Skull), he named Fergie as 2007's Female Artist of the Year. Apparently having been told that Ludacris would accept the award on Fergie's behalf (as she was in Israel performing with the Black Eyed Peas), Shia called out Ludacris' name a few times, searched the crowd, found him, was rebuffed by the non-plussed/bored rapper, then embarrassedly accepted the award himself and walked off the stage.
  • Two days after dispelling the rumor that there existed any hostility between them, Kanye West and Fifty Cent decided to play up the now dead, media-hyped rumor anyway for publicity purposes (both of their new albums drop tomorrow, Tuesday, September 11th). They did this by staging a face-off. After walking towards one another on stage without saying a word, arms crossed, faces grim, and after holding a comically tense stance for a few beats, Fifty simply turned to the camera and said, "Here are the nominees." I guess no one told them that it's usually helpful to announce the category before you list the names of those who are nominated.
  • There to promote their newest film, The Kingdom, Jamie Foxx (who must have been drunk or high... or something) went way off-script, putting a stunning Jennifer Garner visibly ill-at-ease as they presented the award for Best New Artist. Who won? Well, apparently some band named "Gym Class Fallout." Man, those Gym Class Heroes guys must have been pretty bummed.

  • Immediately following Garner's flubbed line, the program cut to Gym Class Heroes' private party room, where the crowd was already going nuts. Champagne, beers, and fruity cocktails were being doused everywhere, on everyone. After a few moments of watching the boys drink and carouse, it was clear that no one was going to actually accept the award. In order not to look like total asses, the producers then cut abruptly to Justin Timberlake's exclusive "Southern Hospitality" party room, which had nothing to do with anything that was actually going on, but where at least someone was performing, thus giving the television viewing audience at home something mildly interesting to watch.
4. Someone had the awful idea to have some of the hottest acts in the music industry serve as the musical vamp to take the show in and out of commercial breaks. Consequently, bands like Maroon 5, System of a Down, Queens of the Stone Age, and Foo Fighters would abruptly and awkwardly start their numbers seemingly out of the blue, with no introduction whatsoever, and would proceed to play on way too long-- to the detriment of the show's televisual appeal. With zero context or set-up, a lack of traditional staging, and piss-poor audio production, the music simply became noise.

5. As she accepted her award for "Best Collaboration," Beyonce's frock kept creeping lower and lower, tantalizing the audience with the possibility of the diva revealing more of herself than she had ever hoped. While the dress never slipped down quite enough so far as to be disastrous, it was nevertheless a close call.

6. Tommy Lee and Kid Rock came to blows while sitting in the audience. Classy.

7. Before each award was given out, each category's nominees were introduced by way of a barrage of seizure-inducing graphics, similar in design to a cable TV channel menu. After the initial "wow" factor wore off, it wasn't long before the desire to gouge one's eyes out set in.

8. Finally, in perhaps what was the most bizarre moment of the night, my own personal favorite pseudo-celebrity, Miss Teen South Carolina, plugged mtv.com's "Vote for your favorite moment" feature, and then achieved new levels of lameness by attempting to deliver a monologue that poked fun at her own meltdown in the Teen Miss USA pageant. Needless to say, it didn't really work.

All in all, this year's VMAs were pretty exemplary of the kind of low-quality, mind-numbing shows for which the channel has become so well-known. It wasn't a complete loss. Young Chris Brown gave the performance of his life. And although Alicia Keys and her band didn't sound their best last night, at least it was a bonda fide musical act being performed live (which is more than most artists on last night's show can say).

My favorite moment had to be, however, when Justin Timberlake accepted his award for Best Male Artist of the Year. After commending Chris Brown on his stellar performance, Timberlake virtually berated MTV for playing only crappy reality shows and chastised them for no longer playing actual music videos (ironic given the purpose of these awards and the channel's name-- ahem-- "Music Television"). But perhaps the greatest irony lay in the fact that Timberlake was awarded his second Moon Man by Lauren, Audrina, and Heidi from MTV's The Hills. While Timberlake rattled on about the demise of music television programming, the three biddies could only stand there silently behind him and listen to him dispel the very legitimacy of their own reason for being there. Priceless.

New Line Cinema Making Noise on Facebook

So I'm kind addicted to Facebook nowadays - my brother initially invited me to participate and even remarked on my sorry looking wall "boooorrring." Times have changed - I'm pretty much on it at all waking hours and probably have way too many applications and groups (Do I really need another Compliment/Insult application? Should I virtually hug or bitch slap my college roommate to show how much I miss her?). Increasingly, movie studios are catching on and putting sponsored groups to promote their latest releases. Sony Picture's Superbad was one - complete with the trailer, AIM icons, ringtones, widgets, and chance to get into advanced screenings in LA - and The Weinstein Company's Nanny Diaries another, which hosted a link to the iVillage sweepstakes.

Unlike these groups, which are really for the individual movies, New Line Cinema has taken a new approach to the Facebook sponsored group and created a studio-branded group called "New Line Noise." Over the last few weeks, the group's been all about Shoot'Em Up, with an online game contest, pre-production storyboards, and your typical trailer, posters, etc. With this past weekend's release, I would imagine the face of this group will change again soon - in fact, there's a sidebar that's currently promoting another New Line release, Mr. Woodcock. The New Line Noise group on Facebook promises exclusive content, premiere tickets, screening information, and even insider scoop on movies that are currently in production.

I think this is a pretty smart idea for New Line Cinema to establish a presence and keep folks like me coming back for more. Yes, I am still friends with the Nanny Diaries group, but who is to say we'll still be friends 6 months from now? By branding a group to the studio rather than an individual film, New Line's going to build up its audience (8,369 and growing) in Facebook and make it a destination, in combination with their also pretty cool individual movie websites. Chris Thilk at Movie Marketing Madness (one of my fave blogs) talks about the Shoot'Em Up promotion as well here, and he refers to another great post from Hyperempowered on the same subject, especially addressing how New Line dealt with the red band trailer. Watch an exclusive clip from Shoot'Em Up below, which you can find on another New Line Cinema-branded place: its YouTube channel.

Sunday, September 9, 2007

Get Your Trailer Fix Here

My first post on Scarlett Cinema! I'm excited and honored to join an esteemed group of talented, fellow Scarlett Cineastes. Here's a blog by women, for women, about all things related to film - and I'm ready to paint it all red. I work in new media marketing industry, so you'll likely find me babbling about some cool movie marketing initiatives or social networks, etc.

Let me start with something simple but awesome. One of my favorite things to do is check out new trailers and mark my calendar for release dates. But who has time to keep track right? That's why I love my Apple Trailer widget, recently found at WidgetBox.








Just embed this sucker as Java or Flash HTML, and you've got yourself a streaming RSS feed of the latest and greatest trailers from Apple.com. It not only makes your Facebook, MySpace, or Xanga pages look good but you'll be one-stop shopping for The Dark Night trailer and The Kite Runner Trailer in one lunch break, while stalking your high school boyfriend.

Maybe we'll get this one going on Scarlett Cinema? You can get other great movie-related widgets at WidgetBox, including the IMDb top news or the Rotten Tomatoes news feed.